Mervin Iverson, 92, of Mitchell, SD died Friday, February 2, 2018 at his home. Funeral services will be 10:30 AM Tuesday, February 6, 2018 at First Lutheran Church in Mitchell. Burial will be at Graceland Cemetery in Mitchell. Visitation will be 5-7:00 PM Monday at First Lutheran Church. Arrangements are under the direction of Bittner Funeral Chapel.
Mervin O. Iverson was born September 16, 1925 in Platte, SD to Mel and Naomi (Markus) Iverson. This is where he grew up and graduated from Platte High School.
Merv entered the United States Marine Corps on August 12th, 1943 and went to basic training in San Diego, CA at Camp Pendleton. He also served in Goleta, California and at the Ewa Airbase in Hawaii. His assignment was to handle aircraft care and maintenance of the F4U fighter planes. His flight crew carried upper command officers, such as colonel’s and generals, touring various locations in the South Pacific. He was part of a Japan flight that inspected and photographed the aftermath of the Hiroshima atomic explosion that was in part the end of the war in the pacific. He proudly served from 1943 until honorably discharged in 1946. A few years ago, Iverson was able to relive some of his memories from World War II, when he was chosen to be part of an Honor Flight that visited memorials in Washington D.C.
Upon his return from the service, he and his father bought a used car dealership in 1948 in Mitchell. It began as a used car establishment, but in 1954 it grew, acquiring a new car franchise with Plymouth and DeSoto. In 1950 he married Gloria Max, and they had two children, Diane and John. Once married, Merv went into partnership with Gloria’s brother, Harold Max, and Iverson Max Motors was created. They moved to main street acquiring the Chrysler franchise and thrived through the years from the late 60’s through the 80’s when Harold passed on. Gloria later passed on March 8, 1986. The name Iverson-Max Motors was carried until 1994 and upon building a new facility and moving to their current location, then Iverson Chrysler was established. Even today they continue to grow not only in Mitchell but also in other locations.
Merv met his 2nd wife Dorothy Shoemaker and they married on October 12, 1988. For many years, Merv and Dottie enjoyed traveling with the Chrysler Corporation, playing golf and partaking in numerous celebratory occasions with their children and grandchildren.
Merv was a member for many years of the Chrysler Plymouth dealership, counsel and director of Chrysler Plymouth Advertising Association. He was also past Director of the SD Auto Dealership Association. Merv was a life-long member of the American Legion, Moose Lodge, Elks Club, and Lions Club. He was a dedicated member of the First Lutheran Church. Later in life, Merv enjoyed sharing a round of golf and morning coffee with his close friends. He enjoyed talking about politics and had a witty sense of humor. Although he had passed his business on to his son John and grandson Austen, he never stopped being an integral part of the business he built from the ground up. Part of his daily activity was to walk through the dealership, talk to the employees and of course, check out the daily sales numbers.
Merv went to his heavenly home on Friday, February 2, 2018 at the age of 92.
Grateful for having shared his life are his wife, Dottie, their combined children, John Iverson of Mitchell, Diane Brookstein of Omaha, NE, Ann Trent of Brandon, SD, Tom Shoemaker of Mitchell, SD, Glen Shoemaker of Mitchell, SD, Gail Urso of New Milford, CT, Sid (Linda) Shoemaker of Sioux City, IA, Mary (Bob) Kobernusz of Sioux Falls, SD, Laura (Reggie) Hair of Washington, PA; surviving siblings Elaine Walsh of Fayetteville, AR, Jim Iverson of Fort Wayne, IN, 16 grandchildren and 8 great grandchildren.
He was preceded in death by his first wife Gloria, and his parents.